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WhatsApp Automation articles

What WhatsApp automation involves in practice: the Business API, templates, notifications, routing and connecting conversations to the systems behind them.

A support agent handling business messaging conversations on a phone and desktop in a modern office
WhatsApp Automation

What Is WhatsApp Automation and How Does It Work?

The difference between the WhatsApp Business app and the Business API, what can genuinely be automated, how templates and opt-in work, and where a human still has to take over.

8 min read

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